The Most Important Quality A Professional SEO Needs
Search engine optimisation is a young industry. Before search engines existed, there could be no possible demand for a professional search engine optimiser, but ever the since the creation and mass popularisation of Google, which is used to conduct over 1 trillion search queries a year, business owners have realised that ranking near the top of the Google search results for terms related to their business can get them a LOT of new customers. And as industry experts VelSEOity
Search Engine Optimisation and Conversion Rate Optimisation - The Perfect Partners
Something I mention to everyone I work with, is that fact that getting more people to their website through search engine optimisation is only a means to an end, not the end in itself. Many business owners tend to get excited when they think of the concept of SEO; 'Wow!' they say, 'You mean I can get all these people to my website for free, every month, just by ranking near the top of Google? Awesome!' And indeed, this is awesome, but let's just take a second to remember what
Case Study: An Analysis of the Van Ellen and Sheryn Website
Hello and welcome to the latest in my series of website review case studies! One of my favourite things about doing these case studies is getting the chance to look at websites which are already doing a lot of things right; websites which may have had a fair amount of time and effort spent on making them look as attractive, modern and professional as possible, but which still have a decent amount of room for improvement from a search engine optimisation and conversion rate op
