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6 Email Marketing Statistics That You Need To Know In 2023

Email marketing is an important part of every digital marketing strategy. It's easy, effective, and versatile. But with so many other marketers vying for their audience's attention, you have to stand out from the crowd.

Let’s discuss what makes email marketing great, so you can ensure that your emails stand out from the crowd.

71% of people prefer to receive promotional content through email.

Email is the most effective digital marketing channel. And by the end of this year, it will be even more so: 71% of people prefer to receive promotional content through email.

It's easy to see why. First, email is more personal than social media—it's direct and more targeted than social media (you can send your emails directly to specific recipients). Also, emails are more authentic than Facebook ads or Twitter tweets because they don't have an algorithm controlling their delivery and content; you control that yourself!

There are approximately 3.9 billion email users in the world.

Email is the most popular form of communication, with 3.9 billion email users worldwide. Email's popularity has grown by over 500 billion emails since 2004, and it is now used by 68% of internet users worldwide.

Email is also the second most popular form of communication after text messaging, which means people of all ages and genders use email—from kids to adults, teenagers to retirees! The medium also transcends geographical boundaries as it's available to every country worldwide.

In a nutshell: if you want to reach out to your customers or potential new customers (and you should), then sending them an email is one of the best ways to get their attention and build loyalty for your brand!

99% of consumers check their email every day.

E-mail is one of our most effective digital marketing channels. It's the most used channel by consumers and has an ROI higher than other digital channels.

One of the reasons email is so popular with consumers is because they're always checking it: 99% of them check their email every day, according to a study by SchoolDataLists.

In addition to being easy to read and open (since we don't have to go anywhere or interact with anyone), emails are also great for re-engaging lapsed customers and getting new ones on board. They're also very inexpensive in comparison to other channels like direct mail or social media ads.

Mobile email opens have increased by 180% in the last three years.

Mobile email opens have increased by 180% in the last three years.

Mobile email users are expected to grow from 2.6 billion in 2019 to 3.5 billion by 2023. As a result, your customers are more likely than ever to be opening emails on their phones and other mobile devices instead of desktop computers.

92% of online adults use email.

Email is a powerful marketing and communications vehicle, with an estimated 92% of online adults using email.

Email is still a relevant platform for marketers to reach their audience, as well as a way to build relationships with current customers.

People who use email are more likely to be older than social media consumers.

The average age of an adult who uses email is 56 years old, compared to 42 for those that do not use any form of social media.

Personalized messages increase click-through rates by 14% and conversion rates by 10%.

Personalized messages increase engagement, meaning customers are more likely to read and click on personalized emails. As a result, personalization is a powerful tool for increasing your email marketing ROI.

Studies have shown that personalized emails can increase click-through rates by 14% and conversion rates by 10%. In addition, welcome emails with a personalized greeting achieve an impressive 40% open rate, while those with no greeting receive only 13%.

Personalization has such an impact that people who receive highly customized emails tend to share them more often than those who receive generic ones!


Email marketing is still a great way to engage your customers and build relationships with them. It's important to know that there are many different email marketing strategies, so you can find the right one for your business. The above statistics show that email is still a top choice among consumers, so don't let anyone tell you otherwise!

Author Bio

Robert Thomas have been a Marketing Strategist for more than a decade. I'm a full-time marketing strategist at School Data Lists, a company that provides education industry data for businesses. And I have been a part of the research in the education industry market from the past five years.


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