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Infographic: Content Marketing - What You’re Missing Out On In 2022




Content Marketing is a marketing strategy used to attract the audience by creating relevant articles, videos, podcasts etc. It is one of the useful digital marketing strategy used to generate quality leads for your business.



Types of Content Marketing


1) Blog Posts

2) Infographics

3) Videos

4) Case Studies

5) Checklists

6) Testimonials and Reviews

7) Influencer Marketing



Benefits of Content Marketing


1) Your audience will stick around longer: Great content is a valuable asset. It has ability to give your potential customers satisfying experiences that will entice them to come back for more.


2) You will have better traction on social media: Gaining more social media followers on various platforms is one thing, but producing trending content is quite another challenging thing. It's time to employ content marketing to your advantage if your business is one of those that has a large following but struggles to gain much traction.


3) Your audience will trust you: Your business may establish a relationship with its audience by creating content and you can also connect with your customers and respond to their inquiries.


4) Original content can improve conversions: Conversions are influenced by the content you post. It helps your audience connect with you and provides them with the knowledge they need to make informed decisions. Additionally, consider inserting original images rather than stock photos if you're using blog content to drive traffic, as marketers believe that the latter is least helpful in helping them achieve their goals.



Content Marketing Statistics For 2022


· 90% of marketers using content marketing plan to invest same amount of money in 2022 also.

· 60% of marketers measure the success of their content marketing through sales.

· 79% of companies use content marketing strategy to generate quality leads.



Conclusion


It always important to stay updated with the latest trends in your industry. Every business needs to implement content marketing trends in their marketing strategy so that it will help in achieving their goals.


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