Influencer Marketing Metrics: 3 Components To Effectively Track Campaigns
We hear it in the media, from friends or colleagues: Influencer marketing is successful in increasing sales. However, hearsay is insufficient for highly qualified marketers. Only facts matter. In my personal opinion, most brands need to improve their influencer marketing campaigns. Without sensible tracking, you will achieve fewer results and increased costs. Surveys prove my point of view. According to Rakuten Marketing, 39% of US American brands affirm the following decisio
