If you've hired an SEO company to get you ranking high in the Google search results, and they do get you ranking high, then it's job done, right? Wrong! SEO should be considered a continual process, which is actively maintained day after day, week after week, month after month. If you stop working to keep your website at the top of Google, then sooner or later, as sure as night follows day, your rankings will fall and you'll be back to square one! Why is this? There are many