The Client: In 2016, I was approached by Jennifer Davy, an Alexander Technique teacher who worked primarily in Exeter. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients and customers. When we first spoke, my initial job was to properly understand what the Alexander Technique is, how it can help people, who the main customers are, and what market she was seeking to serve. After having Jennifer outline to me the principles an

If your business needs to scale up its digital marketing strategy and you’re looking for some tips and pointers, there are plenty of free resources available to help push you in the right direction. But sometimes, you can find inspiration where you least expect it: you may not have realized it, but even some of cinema’s most revered movie classics can offer valuable lessons that no digital marketer should overlook. From Gotham City to Amity Island, here are 10 essential tips