7 Creative Ideas To Manage Your Business During The Holidays
Handling a business during the holidays can be challenging.
Some companies opt not to operate and simply wait for the celebratory period to be over. However, apart from being the time for festivities, it's also the season of endless opportunities.
As such, you can utilize creative ideas to manage the company while keeping up with the holiday spirit. Here are some tips to do this:
Offer Combo Products And Special Deals
If there's one technique you should learn from restaurant veterans, it's to offer combo products and special deals for your clients. Not only will this increase brand loyalty, but your company will also have a big boost in reputation. As a bonus, it's the perfect way to meet sales goals while freeing up storage space.
You don't have to burn through your finances to give these deals to your target market. One idea is to provide Buy One Take one promo on select items; it's a common marketing strategy for businesses, especially during the holidays.
Remember to focus on products that have been sitting in your warehouse for a long time. Similarly, you can sell bundled services and create special prices for them.
Deck Out Social Media Channels In A Holiday Theme
In this modern era, it's a rarity and a loss for a business not to have its own social media channels. Most consumers prefer the digital route, so ensure that you build your brand within this medium.
This is especially important during the festivity seasons - when most people have free time to scroll on their phones. Don't forget to deck out your platforms with holiday themes and post marketing content to attract the right clientele.
For instance, you can craft a holiday-specific logo showing your business's enthusiasm and spirit. That, or post engaging videos that show your participation in promoting the holiday joy and spirit.
You can also host and create virtual events for customers to make the season more fun and bag in some profit.
Don't Forget To Redesign Your Website
Managing your business during the holidays would also require you to make the extra effort to redesign your website.
Remember, it's the one convenient page your customers go to when they need your fast services. It's crucial that you clothe it out with a style worthy of the holiday spirit - aside from making it accessible and mobile-friendly.
You don't have to create your website from scratch just to make it match Christmas or New Year. You could add several themed illustrations or other characters that symbolize the season.
If you want to be a little extra, insert a lightbox to your website and greet your visitors with a fun, interactive message.
Fill Up Your Customer Database
Don't forget that when managing your business, it's important to connect with your target market at every opportunity. The holiday seasons are the ideal time to do just this - there's so much traffic that it'll be a shame not to capitalize on them.
Most local companies won't bother asking patrons ways to link up, but you should do so to fill up your customer database. Your clients won't be against this; they're eager for promotional emails and want to stay in the loop for your sales.
Once you get their email addresses, you can curate a personal welcome message for your consumers. You could send them your latest food service offerings and throw in some discounts as well. Exclusive voucher codes for the products they're interested in may also secure more holiday sales.
Launch A Holiday-Exclusive Product
The best moment for your business to step up and launch a product is not on paydays; it's during the holidays. Customers value exclusivity and the thrill of festivities.
What's stopping you from introducing a brand-new item for your target market? Bonus Tip: take it a step further and create a product line available only during the said celebrations.
It's a great way to manage your business during these busy seasons, gain solid revenue, and increase your client base. Of course, doing so may require plenty of advanced planning on your part, but it's worth it.
Take Advantage Of Community Events
More often than not, your town would host community events to get the people into a celebratory mood. There's no better idea than to take advantage of these occasions to market your business.
Doing so will increase the locals' awareness of your brand, leading to a better customer conversion rate. It's also effective in nurturing a positive reputation and forming relationships with other companies.
You could simply erect a stall and show interested visitors what you can offer. You can even take it up a notch and allocate a few of your products as freebies during the celebrations.
During these seasons, try solidifying your connections with the community and encourage them to do business with you.
Host A Holiday Contest
No community events to take advantage of? Don't be bummed out; create the opportunity yourself by hosting a holiday contest.
Distribute flyers, inform your patrons, and post invitations on your website to spread the word. You'd be surprised by the number of people interested in participating in your festivity.
Of course, it's crucial that the event you're going to hold is related to the industry you're dabbling with. For instance, if you're a burger company, you'd want to have a burger-eating contest for the holidays.
Similarly, you can host a Worst Christmas Jumper competition if you're a clothing brand. Don't forget to include a top-notch prize relevant to the holiday spirit to encourage your consumers to take part!
Wrapping It Up
Managing your business during celebratory seasons does not always have to be stressful. Of course, taking advantage of the festivities is crucial to growing your brand.
However, don't forget that getting into the holiday spirit and enjoying yourself is also essential!