How To Make The Perfect Business Card
Business cards are an essential piece of kit for any businessperson, so it’s important to ensure that yours makes the grade. Business cards are great for networking with people you may encounter at meetings but are also great utensils to help grow your brand and make it easier for customers to reach you.
Business cards are far more than just a piece of paper with a number and name on it. For some cultures, it’s an extension of your identity, it’s important, therefore it’s a good idea to make sure that it’s a good representation of you. You don’t have to
Be so meticulous about it and argue over an eggshell and ivory colored background as they do in American Psycho, but there are things you need to pay attention towards to ensure that you have the perfect business card.
Say A Lot Quickly
When handing someone a business card, it’s important to remember that first impressions count. This means that you need to do everything you can to communicate your business’s values while also distinguishing it from the competition and making it memorable.
The best way to do this is through the design. Stuff such as colors, fonts and shapes can connotate a lot about your brand so make sure to create business cards customized to your style. So, if your business is formal and straightforward, demonstrate that with sharp lines and fonts, if it’s more creative and playful add bolder colors and a more exciting design.
Get The Size Right
An often-overlooked aspect of designing a business card, the shape and size of the item can dictate a lot about the design and look of the card. You want to make sure it has the right dimensions to fit all the text you want, without it looking cluttered, but also be a practical size, so that it can fit in a wallet or card holder snuggly.
Most business cards are designed in a horizontal orientation, but you can make it vertical to potentially help you stand out and appear unique, just make sure that deviation form the norm suits your business.
Consistency Is Key
To help ensure that your business and brand is recognizable across all domains such as online and on print, you need to ensure that they follow the same color scheme and basic design features. This uniformity can help make your business appear not only more professional but also a lot easier to recognize. Stuff that can tie all your medias together includes a consistent logo and theme, as well as using the same font family across all your content.
Make it Multifunctional
A good, modern day business card is not just a business card. In fact, business cards have incorporated a lot of different functions into their design to make them more value as well as to incentivize their use. For example, a lot of businesses have begun adding appointment reminders on the reverse side, as well as loyalty stamps and even calendars. This can help encourage more customers to check out your business due to this unique and welcome evolution of the business card.
